Commercial photography, in a sense, could be any kind of photography at all.
For as long as it is a photography assignment that you are paid to do or for as long as you are paid for the service that you provide, then that is technically considered as commercial photography. This can be a nerve wracking concept to get your head around at first but still something that is worth doing especially if you are focused on eventually making a living out of your photography passion. To some people, this can happen unplanned. It might happen to you to. So you’ve been practicing and you are getting better and posting your photos on social media. Your friends and family notice this and they start wondering if you can take photos for them for events that they might hold or any other reason in the photography spectrum and you start to consider it seriously. Here are a few things that you will need to consider before you technically say yes to a paid assignment.
Understand what the agenda is
First and foremost, as the expert in commercial photography, you will need to understand completely what and where the photos are to be used for. Will they be just for posterity’s sake or will they end up in some major national billboard? The reason why you need to know is because of the fact that the differences are huge and so is the pricing. Something that is to be used for ads and marketing should cost considerably more due to the fact that they may require more equipment and post shoot processing than usual. Factor all of these in and make your decisions on from there. Just really talk it out with your client and understand what they would like to do.
Draft out a contract
It is highly important that your clients know exactly what they will be getting in paper and in plain black and white. This is not something that you can afford to second guess. Both parties should know exactly what is in it for them and what should be expected. Arguments between clients and photographers is something as common as night and day but the truth of the matter is that it is something that should not even happen in the first place. If you have something on paper, there is nothing to worry about or argue about. You simply go back to the document that you both signed if there are any misconceptions and that should clear the air right then and there. Go through the motions of consulting a lawyer as well and let him proofread your draft. You need to make sure that you will be able to mitigate any risks if anything happens.
Practice the art of quoting
Price quoting is an extremely difficult balance. If you tip the scale to either side a little too much, it will mean disaster for your business. A price that is too high will turn your clients off. A price that is too low will attract clients but will end up with you not bringing in a margin of profit.